For B2B companies with $5M–$50M revenue
Lead-to-Cash Revenue Engine
Revenue rarely disappears in one big loss. It leaks at the handoffs between marketing, sales, delivery, customer success and finance. We find the leaks and redesign the line so deals turn into cash.
When revenue leaders call us
- Bookings look good, but cash arrives late — or not at all
- Your CRM and your accounting system tell different stories
- Deals stall between signature, delivery and the first invoice
- Renewals surprise you, in both directions
What we fix with you
Full-journey audit
From first lead to cash: where deals stall, where money leaks and what it costs you.
Handoff redesign
Clear owners and rules between marketing, sales, delivery, customer success and finance.
Pipeline and forecast hygiene
Stages and definitions that mean the same thing to sales and to finance.
Quote, invoice and collections flow
Fewer pricing errors, invoices out on time, overdue cash chased before it's lost.
Customer success and renewals
Adoption, health and renewal motions that protect revenue you have already won.
One revenue scorecard
A short set of metrics, from pipeline to cash, that leadership reviews every week.
How the engagement runs
2–3 weeks
Revenue Leak Audit
A fixed-scope diagnostic that ends with your leaks mapped, sized and ranked — and a 90-day plan to close the biggest ones.
Monthly
Advisory retainer
Ongoing senior guidance while your team runs the engine: reviews, coaching, hiring support and course correction.
Part-time · monthly
Fractional CRO / CMO
Senior revenue or marketing leadership a few days a month: own the plan, lead the team's operating rhythm and hire your full-time leader when you're ready — without the full-time cost.
Pricing on request. The Audit is a fixed fee, agreed before we start.
What we need from you
A kickoff with leadership, short interviews with sales, delivery, customer success and finance, and read access to your CRM and billing data.
After the engagement
You keep everything: the plan, the playbooks and the metrics. Continue with an advisory retainer, run it yourself, or bring in an execution partner — we can recommend one.