FAQ
Questions we get asked
- What is Throughline?
- Throughline is a GTM and revenue advisory practice. We help founders build their go-to-market and distribution engine, and help B2B companies fix the journey from first lead to cash in the bank.
- Who do you work with?
- Founders of B2B startups who need a repeatable way to win customers, and B2B companies with roughly $5M–$50M in revenue whose pipeline doesn't turn into cash fast enough. We start with India and the GCC and work globally.
- Are you an agency?
- No. We are senior advisers. We diagnose, design the engine and hand it over to your team, then coach and review. We don't run campaigns or send outbound on your behalf; if you need that, we can recommend an execution partner.
- What does a GTM Sprint include?
- A fixed-scope engagement of four to six weeks covering your ideal customer profile, positioning, launch plan, lead-generation and distribution engine, sales process and sales team blueprint.
- What does a Revenue Leak Audit include?
- A fixed-scope diagnostic of two to three weeks that maps where revenue leaks between first lead and cash, sizes each leak and ends with a 90-day plan to close the biggest ones.
- How much does it cost?
- Pricing is on request. Sprints and audits are fixed-fee, agreed before work starts; advisory retainers and fractional roles are monthly.
- Do you offer fractional CRO or CMO support?
- Yes. For companies that need senior revenue or marketing leadership but aren't ready for a full-time hire, the founder can act as a fractional CRO or CMO — part-time and monthly — owning the revenue plan, leading the team's operating rhythm and helping hire the full-time leader when the time is right.
- What is the booked–banked gap?
- The booked–banked gap is the difference between the revenue a company books when a deal is signed and the cash that actually reaches its bank account. It opens up through pricing errors, late or missing invoices, slow collections and renewals that quietly slip.
- What does the Leak Calculator do with my numbers?
- The calculator runs in your browser. Your numbers are not sent anywhere unless you ask for your full report by submitting the form — then we store your email, company, role, revenue band and the leak estimate so the founder can send it to you.
- Who is behind Throughline?
- Throughline's founder has spent more than twenty years building and leading enterprise sales and go-to-market across IT services, SaaS, ERP/CRM and applied Vision AI, in India, the GCC, North America and Europe.