Founder
Twenty years building revenue engines. Now I help you build yours.
A signature is a promise. Cash is the proof. I'm building Throughline for everything in between.
Why I started Throughline
I have spent my career on the selling side of the table: building sales teams from nothing, opening new markets and closing the kind of deals that take a year and a boardroom to sign.
Those deals taught me that the moment everyone celebrates is not the finish line. After the signature, every deal enters a second, quieter race — quote, invoice, purchase order, payment, renewal. No sales tool watches it and no single person owns it. That race decides whether a won deal ever becomes cash.
Throughline is the work I wanted someone to do at every company I have led: build the engine from first lead to cash in the bank, so sales and finance finally look at the same number.
What I believe
Revenue isn't real until it's in the bank.
A forecast is a promise. Cash is the score. A company should be able to see the distance between the two.
Leaks happen at handoffs, not in people.
Money slips where one team's job ends and the next one's begins. Fix the handoff and the leak closes.
Sales and finance deserve one number.
When the CRM and the bank tell different stories, everyone loses trust. One line from lead to cash ends the argument.
How I'll work with you
I work with a small number of companies at a time, so every client works with me directly — not a junior team. You get senior judgment, a straight answer when something isn't working, and an engine your own people can run.
And if you don't need me, I'll tell you. If the fix is a hire, a tool or one broken handoff, you'll hear that on the first call — along with who can help.
Where I've led
Enterprise sales and go-to-market across IT services, ERP/CRM, enterprise SaaS and applied Vision AI — in India, the GCC, North America and Europe. Earlier, I co-founded and bootstrapped an IT services firm through to exit.
- 20+
- years leading enterprise sales and GTM
- $150M+
- enterprise contract value closed
- 3
- commercial organizations built from zero
If you're building a revenue engine — or fixing one that leaks — I'd like to hear where you are. I read every request myself.