For founders
GTM & Distribution Engine
A great product doesn't sell itself. We help founders build the engine that does — and hand it over to a team that can run it.
When founders call us
- Most customers so far came from your own network, and it's running out
- You're not sure which customers to focus on — or why they buy
- You're about to launch, enter a new market or hire your first salespeople
- You've tried agencies, tools or SDRs and got activity instead of revenue
What we build with you
Ideal customer profile
Who buys, why now, and who to ignore — tested against your real deals.
Positioning and message
How you explain your value in one sentence your buyers repeat.
Launch and go-to-market plan
Which market first, which offer, which price, in which order.
Lead-generation and distribution engine
The channels, signals and cadence that create pipeline every week — outbound, partners, content and network.
Sales process
Stages, qualification and the path from first call to signed deal.
Sales team blueprint
Who to hire first, how to pay them, how to ramp them and what to measure.
How the engagement runs
4–6 weeks
GTM Sprint
A fixed-scope engagement that ends with your ICP, message, go-to-market plan and pipeline engine designed, written down and ready to run.
Monthly
Advisory retainer
Ongoing senior guidance while your team runs the engine: reviews, coaching, hiring support and course correction.
Part-time · monthly
Fractional CRO / CMO
Senior revenue or marketing leadership a few days a month: own the plan, lead the team's operating rhythm and hire your full-time leader when you're ready — without the full-time cost.
Pricing on request. The Sprint is a fixed fee, agreed before we start.
What we need from you
About two to three hours a week from the founder during the Sprint, plus access to your CRM and recent deals.
After the engagement
You keep everything: the plan, the playbooks and the metrics. Continue with an advisory retainer, run it yourself, or bring in an execution partner — we can recommend one.