Booked isn't banked.

Every revenue team has a ritual. The deal closes, the bell rings, the number goes up on the board.

And then nothing happens for sixty days.

The quote had the wrong discount. The invoice went out late. The customer's AP team needed a PO number nobody asked for. The renewal slipped because nobody noticed the champion left.

None of it shows up in the forecast. All of it shows up in the bank.

We've built entire industries around the first half of the journey — finding leads, winning deals, predicting the quarter. Almost nobody follows the deal all the way home.

The people who do are the ones in the middle: RevOps, finance ops, the person reconciling the CRM against the bank at 11pm before the board meeting. They know the real number. They're usually the only ones who do.

We think that's backwards. The number that matters isn't the one you booked. It's the one you banked.

Throughline exists to close that gap — one line from first lead to cash, so sales and finance finally look at the same truth.

If you've ever been asked "so where's the money?", this is for you.